Style - Surreal

Surreal advertisements include something that seems much too good to be true. They basically turn our real life events, into something of a fantasy, or a dream. The 5 gum adverts are a good example of this style, especially the spearmint flavour, which shows a man lying on what appears to be a large speaker, surrounded by ball bearings. This advertisement takes something simple, and blows it completely out of proportion, and makes the gum sound much better than it really is. I've had 5 gum in the past, and it doesn't really "stimulate your senses" like the surreal advertisement suggests.

Watch advertisement here (5 gum - rain)