Advertising Techniques - Beauty Appeal

Beauty appeal is often used in cosmetic product advertising; it forces the viewer to consider a purchase because the fact that a beautiful man/woman is used indicates that the product has made them that way. Beauty Appeal in advertising can, in some ways, relate to the Promise of benefit advertising technique.

Eva Longorea L'Oreal

 

I think this advertisement appeals quite well to it's target audience because, women after a better image are gullible enough to try anything, so, making an advertisement containing Eva Longorea will make every middle aged woman rush to the shops for whatever product it is.