Humorous advertisements can either be an incredible success, or a horrific failure, it all depends on the audience. So for many advertisement producers who have not conducted an incredible amount of research on their target audience, a humorous advertisement is a very big risk. The different demographic and age groups all have a different sense of humour, so there's not much point in making a political joke in an advertisement for a childs toy, they wont understand it. The same works the other way; there's no point in including some slapstick comedy in an ad for a Jaguar or a Ferrari, because those products are for the upper classes, and they'll think that the product is cheap if it includes a pathetic attempt at making them laugh.
But, if done correctly, humourous advertisements are very effective, for example, most condom advertisements include something to laugh about, because their audience is dominated by teenagers and young adults.
Watch advertisement here (Zazoo condoms)
This advertisement is aimed at young adults and older teenagers (16 - 25), because 16 is the legal age to have sex, and around 25 is the average age in which couples decide to have a child. I think this advert is very effective, because it is basically saying "Don't have children" which is basically the condom's only purpose.
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