The ‘More Than Freeman’ advertisements are good examples of series adverts, because their style and content are consistent throughout everyone of their most recent advertisements. Whereas, advertisements like the Honda cog, and the Milky Way race car adverts are rather original, and tend to be recognised as stand alone adverts, purely because they are completely original, and there is (relatively) none other like them. Both styles are very effective, but for different reasons, the series advertisements are effective because we get used to the characters, whereas the standalone ones are effective because their originality often fascinates us.
Watch advertisement here (Red car and blue car)
The Milky Way race advertisement is quite clever, because it has two target audiences: Either children, or adults who like the fact that the idea is nostalgic to them, as they had the same advertisement back in 1989, only the 2009 version has been a lot more enhanced. It has been aimed at children aswell because of the sheer fantasy the advertisement entails, it is very well animated, and depicts a lot of personification.
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