Most car advertisements use the escape technique to make us believe that this car will remove us from our plain old day to day lives, and take us off to a luxury, exotic place, to just relax. Now to me, that just sounds like the car's crap, and the driver's just going to crash and die.
They always show footage of the car driving around mountain roads, or down the sides of volcanoes to exaggerate their performance. But to most men, the idea of something as exillerating as one of these drives, is more than enough for them to genuinely consider buying the car.
Land Rover discovery
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