The Go-Cat free running advertisement is created in the style of a documentary, which follows a cat named Bobo, who is “regarded as one of the best free runners in the world, who pushes himself and his crew to their limits” This advertisement gives the impression that a camera crew have followed around these ‘Free running’ cats, and interviewed them to find out the back stories of their ‘crew’ just like the majority of most other, real documentaries.
Documentary style advertisements don't really have a target audience, it all really depends on the product, because the documentary can be used in any context. However, the two examples i've seen of the documentary style of advertisement were for cat food and Magner's cider, therefore, judging by these i have reason to believe that they are mainly for adults of all ages. The effectiveness of these advertisements depends solely on the intelligence of the viewers.
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