Style - Parodic

parodic advertisements are similar in style to the humorous ones. They make a parody of something that already exists in order to entertain the audience more than any other, basic advertisement, thus making it have more of an impact on their minds and memories.

The "118 118" advertisements are great examples of this, because they make parodies of things in every single one, the most obvious of course being the Ghostbusters parody.

Watch advertisement here (118 ghostbusters)

It's difficult to tell what the target audience is for this advertsement, i believe it would be mostly adults because it would be those who fully understand the parody of the ghostbusters theme song. i think it's quite effective, because 118's version of the song is actually quite catchy.