The narrative type of advertising involves a voiceover, or
‘narration’ throughout. There are lots of examples of this on the TV today, but my favourite examples are the recent ‘More Than’ advertisements, which include a complete voiceover by the actor Morgan Freeman. I think this was a very wise choice by More Than, because Morgan
Freeman has the softest, most distinct voice ever. Thus insinuating that their insurance company is calm and stress free.
The target audience for this advertisement are more often than not, middle aged people, because the product is cheap car insurance. Considering Morgan Freeman is pretty much an elderly man himself, using him in the advertisement was a very wise move, as i think he is more recognisable by the older generation, and hearing his voice in an advertisement would be some kind of a novelty.
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