Style - Dramatic conflict

Adding dramatic conflict to an advertisement halps make it more engaging for the audience. dramatic event happening to a character in the advertisement helps make us, as viewers more enthralled and interested, because we want to find out what happens to the protagonist, do they resolve their problem? Do they find what they were looking for?


These questions running through our minds make us want to watch the advert until the very end. Which is very effective, considering most of us just cant be bothered to watch advertisements most of the time, we'd much rather just have Coronation Street come back on.

Perfume advertisements are often very dramatic, and almost always leave the viewer saying: "what was the point of all that"

Watch advertisement here (Davidoff Cool Water)

The target audience for this product is men of all ages, so why the advert contains a naked man, i'll never know. I don't think the advertisement is very effective because it doesn't exactly say what the product is. if the product was perfume, and for women, then it would be acceptable because it could use beauty appeal.