every single dental related advert, contains a dentist, and some customers who have tried the product, and are giving it their own verdict of how good it is. The dentist is there to make a scientific claim towards the viewers to try and make them think that the product is scientificly proven to do something, therefore it must be worth a purchase.
According to the dentist on the advertisement, the toothpaste is "scientifically proven" to strengthen enamel, or prevent sensitive teeth, or whatever the toothpaste is supposed to do. These claims are more than likely true, but i'd like to see it, in order to believe the effect is genuine.
Sensodyne Pronamel
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