The Rebel technique makes us believe that this product does not conform to any kind of mainstream lifestyle. The advertisements make most adults feel the need to look back to their rebellious teenage years, and the product helps them do so.
However, most of the rebellious advertisements are aimed at more of a teenaged age group anyway. Because most teenagers are still rebelling on a daily basis.
The V05 hair gel advertisements are a prime example of rebellious advertising. The slogan "Break the mould" says it all really, but the advertisement in itsself encourages people to be original, and to not conform to any kind of society.
V05 Break the mould
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