Without the use of CGI and Special effects, most, if not all, of today's groundbreaking advertisements would have been nothing but the mere ideas and hopes of a poor producer.
Popular advertisements such as Compare the Meerkat, The dancing transformer car, and the Guinness Evolution rely on CGI to make them a possibility.
In fact, nearly all advertisements these days use at least one form of special effect, whether its some non-diegetic sound, or a full blown explosion.
Guinness "Evolution"
Compare the meerkat
Dancing Citroen
No comments:
Post a Comment