This Nike advertisement from April 2008, uses the Talking Heads form of advertisement. Talking heads are usually made in the style of an interview, where someone behind the camera has asked a question to a multitude of people. However, this Nike one doesn't follow that method, It consists of multiple professional football players and managers, sponsored by Nike, asking the viewer questions about what it takes to be as good as they are. The ending of the advertisement near enough implies that it is the Nike equipment that makes them as good as they are, and that it is possible for the viewer. The slogan “Take it to the next level” reinforces that statement.
In my opinion, this advert is not very effective, it is not quite clear exactly who the target audience is. I think it might be for older teenagers/young adults who are into football. But other than nike, it's not clear exactly what the product is. I don't believe that this adevert is very effective at all.
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