Using animation in an advertisement is more often than not, a very effective method of attracting a viewers attention. Animations can appeal to people of all ages, therefore there is never really a cap on what age the advertisement is aimed at. For example, Alexander the Meerkat is used to advertise car insurance, but he also appeals to younger audiences because of the comedy value, and the fact it is a talking animal, brought around by the power of animation.
the target audience for most animated advertisements are children (minus this example), because of a child's ever growing love for cartoons and animation. Nearly all animated advertisements contain some form of personification, involving an animal, or an inanimate object having human characteristics. This is effective to children because it helps bring their imaginations to life.
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