Advertising Techniques - Nurture

The Nurture technique relates to most adults' parental instincts. It forces them to feel the need to 'nurture' their families, especially children, that's why most advertisements for child's products make most of the women in the room go "Awwwww"

The NSPCC and RSPCA advertisements use Nurture a lot in their advertisements, either displaying a young crying child, or an upset looking small animal. Using these images makes people feel sorry for them, and almost force them to donate to, or sponsor the charity in order to make a difference.

RSPCA

I don't think this advertisement is very effective at all, because, the animals aren't really in danger, therefore it's not actually eally convincing. there have been a few RSPCA advertisements in the past that have been really quite shocking, but this one isn't really very good, or convincing.