every single dental related advert, contains a dentist, and some customers who have tried the product, and are giving it their own verdict of how good it is. The dentist is there to make a scientific claim towards the viewers to try and make them think that the product is scientificly proven to do something, therefore it must be worth a purchase.
According to the dentist on the advertisement, the toothpaste is "scientifically proven" to strengthen enamel, or prevent sensitive teeth, or whatever the toothpaste is supposed to do. These claims are more than likely true, but i'd like to see it, in order to believe the effect is genuine.
Sensodyne Pronamel
Friday, 28 January 2011
Advertising Techniques - Escape
Most car advertisements use the escape technique to make us believe that this car will remove us from our plain old day to day lives, and take us off to a luxury, exotic place, to just relax. Now to me, that just sounds like the car's crap, and the driver's just going to crash and die.
They always show footage of the car driving around mountain roads, or down the sides of volcanoes to exaggerate their performance. But to most men, the idea of something as exillerating as one of these drives, is more than enough for them to genuinely consider buying the car.
Land Rover discovery
They always show footage of the car driving around mountain roads, or down the sides of volcanoes to exaggerate their performance. But to most men, the idea of something as exillerating as one of these drives, is more than enough for them to genuinely consider buying the car.
Land Rover discovery
Advertising Techniques - Exaggeration
To exaggerate something, means to make it sound much better than it really is. Lynx deoderant always exaggerate the effect their product has on people in their advertisements.
In every Lynx advert, a man is swarmed by tonnes of women just because he has decided to wear some Lynx today. Another involves a man made entirely of chocolate, (somehwat racist in my opinion) with women coming from left, right and center eating his confectionary limbs. Now, in my opinion, Lynx chocolate smells absolutely horrible.
With these highly impressionable adverts, Lynx are leaving themselves open for a lawsuit from lonely, naive men who genuinely believe the adverts' effects are real.
Lynx Chocolate
In every Lynx advert, a man is swarmed by tonnes of women just because he has decided to wear some Lynx today. Another involves a man made entirely of chocolate, (somehwat racist in my opinion) with women coming from left, right and center eating his confectionary limbs. Now, in my opinion, Lynx chocolate smells absolutely horrible.
With these highly impressionable adverts, Lynx are leaving themselves open for a lawsuit from lonely, naive men who genuinely believe the adverts' effects are real.
Lynx Chocolate
Advertising Techniques - Rebel
The Rebel technique makes us believe that this product does not conform to any kind of mainstream lifestyle. The advertisements make most adults feel the need to look back to their rebellious teenage years, and the product helps them do so.
However, most of the rebellious advertisements are aimed at more of a teenaged age group anyway. Because most teenagers are still rebelling on a daily basis.
The V05 hair gel advertisements are a prime example of rebellious advertising. The slogan "Break the mould" says it all really, but the advertisement in itsself encourages people to be original, and to not conform to any kind of society.
V05 Break the mould
However, most of the rebellious advertisements are aimed at more of a teenaged age group anyway. Because most teenagers are still rebelling on a daily basis.
The V05 hair gel advertisements are a prime example of rebellious advertising. The slogan "Break the mould" says it all really, but the advertisement in itsself encourages people to be original, and to not conform to any kind of society.
V05 Break the mould
Advertising Techniques - Nurture
The Nurture technique relates to most adults' parental instincts. It forces them to feel the need to 'nurture' their families, especially children, that's why most advertisements for child's products make most of the women in the room go "Awwwww"
The NSPCC and RSPCA advertisements use Nurture a lot in their advertisements, either displaying a young crying child, or an upset looking small animal. Using these images makes people feel sorry for them, and almost force them to donate to, or sponsor the charity in order to make a difference.
RSPCA
I don't think this advertisement is very effective at all, because, the animals aren't really in danger, therefore it's not actually eally convincing. there have been a few RSPCA advertisements in the past that have been really quite shocking, but this one isn't really very good, or convincing.
The NSPCC and RSPCA advertisements use Nurture a lot in their advertisements, either displaying a young crying child, or an upset looking small animal. Using these images makes people feel sorry for them, and almost force them to donate to, or sponsor the charity in order to make a difference.
RSPCA
I don't think this advertisement is very effective at all, because, the animals aren't really in danger, therefore it's not actually eally convincing. there have been a few RSPCA advertisements in the past that have been really quite shocking, but this one isn't really very good, or convincing.
Advertising Techniques - Beauty Appeal
Beauty appeal is often used in cosmetic product advertising; it forces the viewer to consider a purchase because the fact that a beautiful man/woman is used indicates that the product has made them that way. Beauty Appeal in advertising can, in some ways, relate to the Promise of benefit advertising technique.
I think this advertisement appeals quite well to it's target audience because, women after a better image are gullible enough to try anything, so, making an advertisement containing Eva Longorea will make every middle aged woman rush to the shops for whatever product it is.
Codes and Conventions (CGI/Special effects)
Without the use of CGI and Special effects, most, if not all, of today's groundbreaking advertisements would have been nothing but the mere ideas and hopes of a poor producer.
Popular advertisements such as Compare the Meerkat, The dancing transformer car, and the Guinness Evolution rely on CGI to make them a possibility.
In fact, nearly all advertisements these days use at least one form of special effect, whether its some non-diegetic sound, or a full blown explosion.
Guinness "Evolution"
Compare the meerkat
Dancing Citroen
Popular advertisements such as Compare the Meerkat, The dancing transformer car, and the Guinness Evolution rely on CGI to make them a possibility.
In fact, nearly all advertisements these days use at least one form of special effect, whether its some non-diegetic sound, or a full blown explosion.
Guinness "Evolution"
Compare the meerkat
Dancing Citroen
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